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Coffee Quality Tips
There are 4 factors which greatly determine
coffee quality:
1. Time since grinding the beans.
2. Time since roasting.
3. The Cleanliness of the Espresso Machine
and brewing equipment.
4. Coffee Bean quality.
Coffee
Freshness Tips
Storing coffee properly will keep it fresh
and help preserve its flavor longer. Also,
remember to keep coffee away from air and
moisture.
When freshly roasted coffee is first opened,
the beans appear to be oily. Most of the
flavor is contained within the coffee oils.
Coffee oils are also responsible for the
"crema"; a dense, light brown
foamy layer visible on top of an espresso.
Never store coffee in the freezer. If stored
in the freezer the oils will shrink and
crack. As a result, the coffee will lack
full aroma and the extracted espresso shot
will produce no "crema".
To preserve the life of your coffee, once
the coffee package has been opened, immediately
transfer the contents to an airtight container
and store at room temperature.
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Specialty
Coffee
Specialty Coffee is America's Hottest Growth
Industry and the demand is growing at an unprecedented
rate. Specialty coffee sales are increasing
by 20% per year and account for nearly 8% of
the 18 billion dollar U.S. coffee market.
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Dramatic
Increase in Coffee Consumption
In 1999, 47% of the population, equivalent to
108 million Americans, were drinking espresso,
cappuccino, latte, or iced/cold coffees, as
compared with 1997, which showed 35% of the
population, equivalent to 80 million Americans,
consume these types of coffee beverages - An
Increase Of 28 million Specialty Coffee Drinkers
In Just One Year.
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Coffee
Consumption in America
Americans consume 400 million cups of coffee
per day making the United States the leading
consumer of coffee in the world. Nearly 52%
of Americans over 18 years of age drink coffee
every day. This represents over 100 million
daily drinkers. 30 million American adults drink
specialty coffee beverages daily; which include
a mocha, latte, espresso, cafe mocha, cappuccino,
frozen/iced coffee beverages, etc.
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Coffee
Cup Consumption per Day
Men drink as much coffee as women; each consuming
an average of 1.6 cups per day. Women seem to
be more concerned about the price than men.
Among coffee drinkers, the average consumption
in the United States is 3.2 cups of coffee per
day. Women indicated that drinking coffee is
a good way to relax. Men indicated that coffee
helps them get the job done.
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